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Typography | Headline

DIN 2014 Demi

Color

  • On light backgrounds, use Crucial Dark Blue or Dark Gray. 
  • On dark backgrounds, use White or Light Gray.

Captilazition

Page headlines should be sentence case if written as a sentence, and the title case if written as a title. 

Line Spacing

Line spacing should be fairly tight for headlines. It should be about equal to the font size. 36pt font = 36pt line spacing.

DIN 2014 headline for Crucial print Collateral

Typography | Sub-headline

DIN 2014 Demi, Demi Italic, Light, Light Italic

Color

  • On light backgrounds, use Crucial Dark Blue, Dark Gray, Medium Gray, or Crucial Blue.
  • Gray, or Medium Gray, or Crucial Blue.

Captilazition

Page headlines should be sentence case if written as a sentence, and title case if written as a title. All caps is also acceptable if needed to create correct emphasis.

Line Spacing

Line spacing should be fairly tight for headlines. It should be about equal to the
font size. 36pt font = 36pt line spacing.

DIN 2014 sub-headline for Crucial print Collateral

Typography | Pre-header

DIN 2014 Demi

Color

Pre-headers should be shown in the same color as the headline that follows.

Tracking

Pre-header tracking should be 0.

Capitalization

Pre-headers should be in sentence case. If the headline below the pre-header continues the sentence, the first word of the headline should not be capitalized.

Wrapping

Pre-headers can occupy more than one line. They should be used to help emphasize the main headline text by moving less important text into the pre-header.

Size

Scale between 30% and 50% of headline size.

DIN 2014 pre-headline for Crucial print Collateral

Typography | Category Pre-header

DIN 2014 DEMI

Color

Always use category pre-headers in Crucial Blue. 

Tracking

Category pre-header tracking should be 60.

Captilazition

Category pre-headers should be all caps.

Wrapping

Category pre-headers should not occupy more than one line.

Size

Scale between 30% and 50% of headline size.

Linking

When used on-line, category pre-headers can link back to a category page.

DIN 2014 category pre-header

Typography | Paragraph Headlines

DIN 2014 Bold

Color

  • On light backgrounds, use Dark Gray or Crucial Dark Blue. 
  • On dark backgrounds, use White or Light Gray.

Capitalization

Paragraph headlines can be title case or sentence case.

Size

Paragraph headlines should be the same font size as the body copy but bold font weight. Line spacing should be slightly larger than font size. 9pt font = 12pt line spacing.

DIN 2014 paragraph headlines for Crucial print Collateral

Typography | Body Copy

DIN 2014 Regular

Color

  • On light backgrounds, use Dark Gray text. 
  • On dark backgrounds, use White or Light Gray text.

Capitalization

Body copy should always be sentence case.

Size

Size may vary depending on the application. Line spacing should be slightly larger than font size. 9pt font = 12pt line spacing.

DIN 2014 paragraph headlines for Crucial print Collateral

Typography | Legal Copy

DIN 2014 Regular

Color

  • On light backgrounds, use Medium Gray text. 
  • On dark backgrounds, use Light Gray text.

Capitalization

Legal copy should always be sentence case.

Size

Small but legible. As a rule of thumb, around 6pt. Line height should equal font size, so 6pt font = 6pt line height.

DIN 2014 legal copy for Crucial print Collateral

Typography | Product Names

Headline Capitalization

When using product names as headlines, set them in all caps for added importance.

Visual Treatment Only

When products are mentioned in copy, they should be written in title case rather than all caps.

DIN 2014 Product Naming for Crucial print Collateral