Legal Guide
Correctly using trademarks, registered trademarks, copyrights, and disclaimers in our collateral strengthens our brand. The fine print is often overlooked and sometimes inconvenient, but it’s essential to protect Micron and contributes to the reliability of our brand by explaining and validating our claims. Legal guidelines can be complex. This guide will provide what you need to start, but the Micron legal team should be consulted when making any claims, doing any promotions or giveaways, or even mentioning another company’s name.
Legal | Trademarks
This is a list of trademarks or registered trademarks owned by Micron Technology, Inc.
Using the ® and ™ Marks
If Crucial is being used as a noun, then the trademark is not required. (“Today Crucial announced a new memory upgrade that…”)
If Crucial is used as an adjective, it requires a registered trademark.
“If you’re looking for a Crucial® memory upgrade…”
Trademarks should be used in the first instance where the trademarked word or phrase appears in a document or file, regardless of whether this is as a headline or in body copy. Subsequent instances of the trademarked word or phrase do not need to be marked.
Legal | Copyright
On all sales and marketing collateral, our legal copyright notice needs to appear on the printed file, electronic document, or package.
Standard Crucial Copyright
If the tagline is not used in the document or file, that portion of the copyright may be removed.
Example:
©2020 Micron Technology, Inc. All rights reserved. Information, products, and or specifications are subject to change without notice. Neither Crucial nor Micron Technology, Inc. is responsible for omissions or errors in typography or photography. Micron, the Micron logo, Crucial and the Crucial logo are trademarks or registered trademarks of Micron Technology, Inc. All other trademarks and service marks are the property of their respective owners.
Standard Plus Third-Party Trademark Copyright
If a third-party trademark is used anywhere in collateral, ownership of the trademark should be included in the copyright and the collateral must be reviewed by our legal department. Please send a PDF along with the list of partner trademarks used to crucialcreative@micron.com
Example:
©2020 Micron Technology, Inc. All rights reserved. Information, products, and or specifications are subject to change without notice. Neither Crucial nor Micron Technology, Inc. is responsible for omissions or errors in typography or photography. Micron, the Micron logo, Crucial and the Crucial logo are trademarks or registered trademarks of Micron Technology, Inc. [PARTNER CREDIT LINE HERE].
Legal | Disclaimers & Fine Print
How to Use Disclaimers
There will often be multiple disclaimers in Crucial copy — we like to make very specific claims!
All claims should be backed up by engineering test results or published specs that have been reviewed by the Micron legal department.
Disclaimer markers (1, 2, 3) should always appear at the end of the sentence in which the claim requiring a disclaimer appears. The disclaimer icon should be placed after the period and in superscript, if possible.
The legal copy, or “fine print,” should appear at the bottom of the document or webpage in a smaller font size.
When there is only one disclaimer use an asterisk (*) instead of numerals. All disclaimers should be superscript.
Legal | Standard Disclaimers
There are a few instances where we have standard disclaimers that apply to several situations. Please make note of these and include the appropriate legal copy to any collateral that mentions these items
Gigabytes (GB)
All SSD collateral that mentions gigabytes, whether in a product name or in copy, must include the following note (see right):
Example:
Note: 1 GB = 1 billion bytes.
Actual usable capacity may vary.
Limited Lifetime Warranty
All collateral that (a) mentions a memory product’s limited lifetime warranty, and (b) appears in the European Union must include the following note (see right):
Example:
Note: Limited lifetime warranty valid everywhere except Germany, where warranty is valid for ten years from date of purchase.