Visual Guide
This guide includes the key elements of our visual identity and how to use them. Applying these elements consistently across all collateral will build and maintain the strength and recognition of our brand.
Font | Primary Typeface
Font is a subtle yet important part of our brand's identity. It helps provide consistency and style to the overall visual design.
Due to licensing regulations, each user is required to obtain his or her own font license.
DIN 2014 - Primary Typeface
Use for all applications unless otherwise specified.
Where to get this font
DIN 2014 is available free with Adobe CC subscription through Adobe Fonts. If you do not have Adobe CC, FF DIN can be purchased at any major font provider.
Font | Alternative Typeface
In some cases, Barlow may be used when DIN 2014 is not available.
Barlow - Free Alternative
Barlow is acceptable to use on the web, PowerPoint, or in documents.
Where to get this font
Barlow is available for free at fonts.google.com/specimen/Barlow
Font | Symbol-based Typeface
For collateral with symbol-based languages such as Chinese, Japanese, and Korean.
Noto Sans - Primary
Symbol-based Typeface
Noto Sans is our primary typeface for symbol-based languages.
Where to get this font
Noto Sans is available for free at www.google.com/get/noto