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This guide includes the key elements of our visual identity and how to use them. Applying these elements consistently across all collateral will build and maintain the strength and recognition of our brand.
Font is a subtle yet important part of our brand's identity. It helps provide consistency and style to the overall visual design.
Due to licensing regulations, each user is required to obtain his or her own font license.
Use for all applications unless otherwise specified.
DIN 2014 is available free with Adobe CC subscription through Adobe Fonts. If you do not have Adobe CC, FF DIN can be purchased at any major font provider.
In some cases, Barlow may be used when DIN 2014 is not available.
Barlow is acceptable to use on the web, PowerPoint, or in documents.
Barlow is available for free at fonts.google.com/specimen/Barlow
For collateral with symbol-based languages such as Chinese, Japanese, and Korean.
Noto Sans is our primary typeface for symbol-based languages.
Noto Sans is available for free at www.google.com/get/noto