Visual Guide
This guide includes the key elements of our visual identity and how to use them. Applying these elements consistently across all collateral will build and maintain the strength and recognition of our brand.
Crucial Logo | Introduction
Our logo is our most important visual asset and it communicates most effectively when it’s used consistently and prominently.
Do not adjust logo/tagline proportions. Please note information about our Chinese logo.
Box Logo
When the logo is one of the primary elements of a design, this boxed version of the logo should be used, attached to the top edge of the design.
Simple Logo
When the logo is not the primary focus, or when it needs to be set at the bottom or center of a design, the simple version of the logo should be used.
Crucial Logo | Box Logo
Our logo is our most important visual asset and it communicates most effectively when it’s used consistently and prominently.
The logo is visually centered within logo box lockup. Always use an approved logo file rather than recreating.
Horizontal Version
The preferred treatment of the Crucial logo is inside a blue box with the tagline to the right as further defined in the following pages.
Stacked Version
Used sparingly for select use cases where the preferred treatment is space prohibited.
Logo Placement
Always place flush with the top edge of the design and aligned with the left margin.
Page Margins
Use standard margins, or set the margin equal to 1/4 the width of the box logo as a good guideline.
Scale
For landscape layout, the logo width should be equal to 1/5 the width of the page. If portrait layout, use 1/4 the width of the page.
Scale Exception
In some instances, like very small banner ads, the logo may need to be larger scale to be legible. Similarly, on a very large display panel, where the logo needs to be the focus point, the scale of the logo may need to be larger than 1/4. Please use your best judgment for visual balance along with these guidelines.
Crucial Logo | Simple Logo
When the logo is not part of a layout, or when it needs to be set at the bottom of a design, the simple version of the logo should be used.
Simple Logo, Standard -
Crucial Dark Blue
- Pantone - 539C
- CMYK - 85, 72, 59, 73
- RGB - 12, 26, 36
- HEX - #0C1A24
Simple Logo, Reverse -
White
- Pantone - 539C
- CMYK - 85, 72, 59, 73
- RGB - 12, 26, 36
- HEX - #0C1A24
Logo Placement
The preferred placement of the simple logo with the tagline is in the bottom left corner. Without the tagline, the logo can be placed in the bottom right corner, or centered if placed alone on an intro/exit slide or promotional item.
Margins
Use the full height of the logo as a guide for the left/right margin. Use the height of the “c” as a guide for the bottom margin.
Scale
The logo width should be equal to 1/5 the width of the page.
Tagline
The tagline can be used with the simple logo. Similar proportion and space should be used.
Color
The simple logo can only be used in Crucial Dark Blue, any gray, or white.
Crucial Logo | White Space
It’s important to leave ample space around the logo to allow the brand to stand out from other elements and not be crowded or overlooked.
Box Logo
- The minimum white space should be equal to the height of the “l” in Crucial on all sides.
Simple Logo
- The minimum white space should be equal to the height of the “l” in Crucial on all sides.
Crucial Logo | Micron Endorsement
As a global brand of Micron, the Crucial logo includes a visual “by Micron” endorsement.
Do not add "by Micron" when mentioning the Crucial brand name in copy
- The Micron endorsement should never be removed from the logo unless it's unable to be reproduced.
- Do not add “by Micron” endorsement to the written brand name.
Crucial Logo | Endorsement Scales
At various sizes, the Micron endorsement becomes either too big or too small, so we have provided three options with guidelines on when to use each size. These scales may be used with the Crucial box logo as well.
Download working file containing all the various scales.
Standard logo
- Use for most applications
- For common applications like web pages, or printed collateral
Small Logo
- Micron logo is larger than "standard" proportion.
- Use when produced less than 125px or 1.5in.
- For very small applications like product labels.
Large Logo
- Micron logo is smaller than "standard" proportion
- Use when produced larger than 200px or 3in.
- For very large applications like tradeshow displays.
Crucial Logo | Incorrect Use
Consistency in our logo is important for strong brand recognition.
Do not
Crucial Logo | History
Crucial was founded by Micron in 1996.
Inspiration
The comet over the top of the word-mark was inspired by the Hale-Bopp Comet which was seen in 1996, the same year Crucial was founded.
A Brand of Micron
The Micron endorsement has changed throughout the years, but continues to have both endorsement and similar visual style as the Micron logo.
Older Versions
Please ensure older versions of the logo are not used unless for historical purposes.
Crucial logo download
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